ONE EFFECTIVE WAY TO SCALE UP YOUR FACEBOOK ADS CAMPAIGN

 

ONE EFFECTIVE WAY TO SCALE UP YOUR FACEBOOK ADS CAMPAIGN

One of the mistakes people do when trying to scale up a campaign is by publishing too many ads at once.

The fact that you already know which angle to promote your product doesn't mean that you can now publish as many campaigns as possible.

The moment you do this, you are on the journey to spending more money and getting less performing creatives. 

You have to scale up systematically.

Let me explain

Let's say you have four campaigns that are doing well and then you want to add extra 6 performing campaigns to it, the worse thing to do is to publish like 10 campaigns all at once.

If you do so, it will affect the balance of the 4 performing campaigns. You will  notice their cost per request will start going up.

In your quest to get more performing campaigns, you will now realise you are spending more money and getting fewer results.

WHAT YOU SHOULD DO

In order not to affect the balance of your already performing campaigns, run the new ads in a series of 4 campaign a day.

What I mean is this: Run four new ads per day. Monitor how it affects your performing campaigns, after about 12hrs, stop the ads that tend not to do well.

The next day, repeat the same process again, but this time, use a different performing adcopy.

The next day, repeat the same process, this time, it could be with a different video.

The fact that you are  scaling up gradually allows your ads to breathe and have space to perform.

Running many ads almost immediately will run your campaigns faster than it should.

I hope I made sense??

Let me know if I did.