Article: After testing different stuffs, I figured out the sales funnel was the issue.

 

Some days I started working on a clients campaign in the health niche. 

This is a campaign that has done close to 200 orders by the client but suddenly it just stopped performing.

After testing different stuffs, I figured out the sales funnel was the issue. 

But how 2 different sales funnels will stop performing almost at the same time was something I did not understand.

I eventually had to test using one of my own sales funnel template in that niche before the campaign starting picking up again.

Why am I saying this?

1. NEVER BE EMOTIONALLY ATTACHED TO YOUR CREATIVES/ SALES FUNNEL

I have seen individuals that will not believe their creatives or sales funnel is faulty just because of how quality they perceive it to be.

That you spent hours working on sales design doesn't mean it will work for a long time. Know when to quit what is no longer working.

2. TRAIN YOURSELF TO QUICKLY DETECT WHAT COULD BE WRONG WITH A CAMPAIGN.

 A lot of things can make a campaign not to perform. But the easier it is for you to know where the problem is coming from, the faster it will be for you to solve it.

Many have wasted loads of money trying to figure out what is wrong with a campaign when the actual problem is right there in front of them. They have eyes but they can't see.

As you are making money from your ads, use that opportunity to also be learning.

3. AVOID GETTING YOUR ADS ACCOUNT DISABLED A LOT.

You can keep complaining about how your ad accounts keep getting disabled all the time. 

This is not something new. You should already have a way around these constant banning by now.

Getting your ads disabled or restricted a lot of time can easily make your sales structure start getting weak faster than it should. I spoke more about this in one of my previous post.

Let me stop here. We'll continue some other day