It's one thing to promise a client an expected result simply because you want to collect their money.
It's another thing to collect the money and start giving the client excuses.
I have had instances where clients have asked me an expected return on their ads and I have told them I don't give guarantees.
There are no guarantees with Facebook ads.
If you are not ready to risk your money, don't even venture into it at all.
There are three main things I will talk about
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1. NO DIGITAL MARKETER HAS MAGICAL HANDS
No matter how good you see a digital marketer, it doesn't mean every Advert they run performs well. There are a lot of factors they can't control.
Only use a digital marketer who you believe in and trust their skill.
2. RUN AWAY FROM ANY EXPERT THAT PROMISES YOU RESULTS BEFORE RUNNING YOUR ADS.
I have turned down many jobs simply because people wanted me to guarantee them results before running the ads.
And I have always told them that I don't do such. I am not a magician. I run ads everyday and I know how increasingly difficult it is to get spectacular results easily these days.
If a paid expert is promising you results before running your ads, they are interested in your money
3. BE READY TO LOOSE SOME MONEY IN PURSUIT OF RESULTS.
Running ads isn't yahoo yahoo.
In pursuit of sales, you have to be willing to loose some money in the process. Everyone who run ads consistently has spent money at some point without getting any good results.
It happens to everyone.
Have it at the back of your mind that it's going to happen at some point in your journey, whether you ran the ads yourself or you paid someone to do it for you.
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